Savoy, ABC Cinema, London Inn Square

Replacing the New London Inn

This cinema is fondly remembered by many Exonians who visited in the war years to forget the bombing and during the post war period, to enjoy a Saturday night at the pictures. Set back from the High Street, it was designed by W R Glen in 1936, in a Thirties, art deco style and was considered to be Britain's most technologically advanced cinema to date. Commissioned by Associated British Cinemas who were formed in 1928, the company also ran cinemas under the Regal and Ritz names. Their new cinema would be built on the site of the New London Inn, which they purchased on 29 September 1935 and closed on 2 November 1935.

Built of contrasting brick and plaster, by Brazier and Son of Southampton, the front echoed the lines of the bridge of a ship. To the right of the entrance, and integral with the cinema, was the New London Inn, named after the well loved inn that was built in 1793-94 and  demolished in February 1936, ready for the cinema's construction. The ABC was well suited to the existing shape of the land on which it was built, with the front curving around the corner on the right side, much like the New London Inn. The gigantic steel girder used in the construction was believed to have been the largest in the city with a length of 100ft, depth of 8 ft, width of 2 ft and weighing 25 tons.

The auditorium seated 1224 in the stalls and 734 in the circle. Projection was with three Ross kinematograph machines and a sound system by Western Electric, later RCA. It also had the very latest in 1930's air-conditioning installed. It was estimated to have cost between £6,000 and £7,000 to build. Associated British Cinemas Ltd appointed Mr E V S Forgham as the manager – he had been with the company for eight years, previously managing the Pavilion at Wylde Green, Birmingham.

The first show

The new cinema was opened by Councillor Arthur Reed on the 22nd November 1936 and the first films to be screened to the public on Monday 23rd November 1936 were Shirley Temple in 'Captain January' and 'A Star Fell from Heaven'. The 3 manual and 6 rank, Compton Super Organ was opened by Reginald Porter Brown. The regular organist was Harold Stringer from the Regal, Torquay, who went on to perform on a regular basis, broadcasting concerts for the BBC.

Saved from the incendiaries

During the bombing of 4th May 1942, both the Savoy and the nearby Theatre Royal survived the raid, although most buildings around were destroyed. A report at the time stated:

'The Savoy Cinema, another steel framed structure, appears to have received 18 fire bombs on its roof. Four penetrated and were dealt with by the fire watchers, who say that here the H.E. which hit the nearby Plaza, sent up a big sheet of flame. The fire guards saved the Savoy Cinema'.

Another report stated:

'Fire also broke out in the New London Inn which is underneath the Savoy Cinema, but was held by the fire guards and extinguished.'

ABC Minors

The cinema had a popular Saturday morning film show which showed cartoons, a cliff hanging serial and a feature, along with talent shows and singing. Harold Stringer, the resident organist would often open the proceedings as the huge organ rose from in front of the stage, playing the ABC Minors Club Song which went something like to the tune of Blaize Away.:

We are the boys and girls well known as
Minors of the ABC
And every Saturday all line up
To see the films we like and shout aloud with glee.

We like to laugh and have our sing song
Such a happy crowd are we
We're all pals together
We're minors of the ABC

The last 'ABC' was to be sung as loudly as possible. Blaize Away was also played to warn staff if there was a fire in the building and an evacuation was needed.

She loves you, yer yer yer....

Renamed the ABC in November 1960, the cinema's stage was used for many pop concerts, and the Beatles gave three shows, the first supporting Tommy Roe and Chris Montez on the 28th March 1963. Part of this show was recorded for BBC 2's 'On the Scene'.

They then performed on 14th November 1963 and 28th October 1964 as the headline act. The show of the 28th October was sold out 8 weeks before. On the way to the ABC for the 8 o'clock show, the Beatles transport got lost, causing them to miss the meeting at Honiton with a decoy van, and arrive for the show with only minutes to go. Ringo was asked what had happened and he remarked that the driver had taken the wrong turning down a lane (this was before the M5 motorway) but that they had found a very nice 'fish and chip shop'. They went on the stage to face a theatre full of screaming fans.

Ann Moore a young fan at the time recalled:

"I cried all the way through. Someone put their arm around me and didn't know who it was. We couldn't really hear the music because of all the screaming."

See the Beatles at the ABC

The next act to appear at the ABC was Cliff Richard and the Shadows on 18th November 1964. Other acts appeared on the stage over the years including Morecambe & Wise, on the 15/16th October 1971 and Roy Orbison and Frankie Howard.

In 1972, the ABC closed for twinning, when the organ was removed and the interior rebuilt to give the 504 seater ABC 1, the 128 seater ABC 2 and the stalls became a bingo hall. On the 25th January 1973 the ABC opened with the Godfather on screen 2. The open area at the front of the building, London Inn Square, was a favourite meeting place for Exonians - in 1980 a vigil was held there after the murder of John Lennon.

The Last Picture Show

The ABC, was absorbed into the Cannon cinema empire, but retained its name until closure. When notice of its closure became known, a petition was organised by Winifred Walsh who collected 4,000 names, which was passed to the City Council, with no success. It projected its last film 'Personal Services' starring Julie Walters and 'Top Gun' with Tom Cruise, on 4th June 1987. 

Demolition commenced on August Bank Holiday Monday, 1987, fifty years to the day since the Odeon in Sidwell Street opened. Just like the previous New London Inn, many artefacts from the demolished cinema were sold off to cinema enthusiasts. Cinema curtains, lights and 57 solid oak fire doors were all disposed of. Signatures left by the Beatles after one of their shows were discovered on one of the walls near the dressing rooms.

The site was searched by the Exeter Archaeological Unit after demolition and they discovered city defences from the Civil War, and a late 18th-century bakery oven.

The demolition was undertaken by Demolition Services of Leeds, often watched by a large crowd of spectators. One mishap occurred when some masonry fell, injuring a 16 year old girl.

And the replacement for the Savoy? a branch of Dillon's the book store.

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List of known rock and pop gigs at the Savoy/ABC

Th first live stage show at the Savoy was in 1954 when Peter Brough and Archie Andrews appeared for two weeks after Christmas. From 1955 there were several stage shows per year, but it wasn't until 1959 that first act to be classed as 'rock' appeared when Marty Wilde performed on the 3rd May 1959. The following are a few high lights from the 1960s.

Savoy 11th May 1960

Cliff Richard

Savoy 16th October 1960

Adam Faith
Chris Carlsen
Johnny Worth
John Barry Seven
Johnny Le Roy
The Honeys - an all girl American group

ABC 15th January 1961

Shirley Bassey

ABC 3rd December 1961

Billy Fury

ABC 8th February 1962

Cliff Richard

ABC 25th February 1962

Adam Faith

ABC 25th October 1962

The Everly Brothers

ABC 30th November 1962

Helen Shapiro

ABC 28th March 1963

Tommy Roe - had a hit Sheila in 1962.
Chris Montez
The Beatles

ABC 14th November 1963

The Beatles
The Brook Brothers
Peter Jay and the Jaywalkers
The Vernons Girls
The Kestrels
Compere Frank Berry

A.B.C. 26th August 1964

See Stones Gig
Rolling Stones
Barron Knights
Paramounts,
Julie Grant
Long John Baldry and his Hoochie Coochie Men
Overlanders
Worryin' Kind.
The Coochies with Rod Stewart.

ABC 28th October 1964

The Beatles
Mary Wells
The Rustiks
Michael Haslam
Sounds Incorporated
The Remo Four
Tommy Quickly
Compere Bob Bain

ABC 3rd February 1965

Cilla Black
P J Proby (did not appear due to trouser splitting episode)
Tommy Roe and the Roemans
Remo 4
Mike Cotton Sound
Tommy Quickly
Sounds Incorporated - often the Beatles opening act including at the Shea Stadium.
Fourmost - their first two records, written by Lennon/McCartney were Hello Little Girl and I'm in Love.

ABC 24th February 1965

Roy Orbison
Rockin' Berries
Marianne Faithfull
Cliff Bennett and The Rebel Rousers
Three Quarters
Untamed

ABC 28th April 1965

The Pretty Things
Billy Fury
Dave Berry
Brian Poole & the Tremeloes
Gamblers
Zephyr's
Kestrels
John Barry Seven

ABC 21st October 1965

Cilla Black
Everly Brothers
Billy J Kramer and the Dakotas
Paddy Klaus & Gibson,
Lionel Blair and his Kick Dancers,
Marionettes
Pete Brady - Radio London DJ

ABC 2nd November 1969

John Mayal
The Keef Hartley Band

ABC 7th May 1971

Mungo Jerry - remembered for their hit In the Summertime.

ABC 3rd March 1972

Jethro Tull

Sources - Discovering Exeter, Twentieth Century Architecture by Eduardo Hoyas-Saavedra, Exeter Burning by Peter Thomas, Express and Echo 31st March 2003, the website www.albanyward.com and Don Carter for the words for the ABC Minors. © 2005 David Cornforth - not to be used without permission