Thomas Moore, Fore Street

An old Exeter business

The founder of the well known Exeter store, Thomas Snow Moore was born in 1883. As a very young man, Moore obtained work as an assistant in the men's outfitting trade in Bristol and London. He moved with his parents to 5 Belmont Road, Exeter and using his experience in the trade, he opened on 21st March 1907, a gentleman's outfitters at 103 Fore Street, next to a tea wholesaler and two doors away from a temperance hotel! His slogan was 'unsurpassed for variety, quality and style!'. Indeed at that time, his top quality made to measure suits started at the then reasonable price of 35 shillings (£1.75) and the 'universal shirt' sold for just 2/6 (12½ pence).

Although Fore Street was considered to be somewhat 'downmarket' at the time, with its close proximity to the West Quarter, the shop quickly gained a high reputation among the more affluent of Exeter. By 1910, Moore's had moved into the shop next door and was one of the first businesses in Exeter to install gas lighting to illuminate the display in the shop front. The business expanded with the introduction of children's wear, helped no doubt, by Moore's McDonald's like promotion, of a free penknife to every customer.

Motorcycling around Exeter

Moore was an early enthusiast for motorcycling and was well known in Exeter as he rode his Triumph motorcycle around the streets. At the outbreak of the Great War, he enlisted as a despatch rider, in the 18th Bn, King's Royal Rifle Corp, leaving his mother to run the business. On 21st September 1917, at the Battle of Zillebeke, he was killed at the age of just 36. It is known that the Germans had counter attacked the British position at 7am, but were repelled. Thomas Moore was buried in the Sir Edwin Lutyens designed Hooge Crater Cemetery in Belgium after the Armistice. His mother, Sophia was heartbroken, so she sold the shop - the new owners continued with the name, Thomas Moore.

Expansion with tradition

In 1952, a new partnership of Edward Walters and Ralph Alford took over the business and a period of expansion ensued. They purchased the credit traders, Wonnacotts and renamed the business Thomas Moore and Wonnacott Ltd. The credit side of the business expanded, although they reverted to the original Thomas Moore name after a couple of years.

England swings to the Millennium

In the 1960's girls and ladies clothing was added to the range. In 1982, on the 75th anniversary of the founding of the company, Edward Walters died. The business continued to be run by Walters son, along with two of Alfords sons. Although young Walters retired in 1998, the store continued to serve the people of Exeter and now occupies 102, 103 and 104 Fore Street and has grown from 3 employees in 1907 to 35 now.